I was going through some of my old stuff and found a couple of my old speeches from High School. They are about 6-8 years old I guess (from around 1997-9) and I think we've moved a long way since I gave these speeches. Local music content was about 6% at that time - it's about 20% now.
Good afternoon ladies and gentlemen. Who are ya? What are ya? What does it mean to you to be a New Zealander? Does it matter? And probably the most important question of all, who among us is sure of the words of Rule Britannia or the Star Spangled Banner? Ladies and Gentlemen: New Zealand: a case of mistaken identity.
There are two parts to what is called national identity. Firstly it’s the way we see ourselves as a nation and secondly it’s the way other people see us as a nation. Why is it important? Because without being New Zealanders – what are we? Our ‘identity’ influences our whole way of being, our social behaviour and attitudes; it determined how we live today, and how we will live tomorrow.
Ok, if part of an identity is the way we see ourselves as a nation what is our perception of ourselves? We all see ourselves as a sporting nation. We take pride in ourselves as “the underdogs”, the little guys with a fighting spirit, successful against the odds. Rural people see themselves as down to earth, the backbone of the country. Urban dwellers see themselves as sophisticates, sipping on lattés and Sauvignon Blanc; the café culture.
Alright, what about the other aspect of our national identity, the way other people see us. Internationally we are seen as a clean green country. We are known for adventure tourism, especially Queenstown, the adventure capital of the world. In many places we are still known as the country with 3 million people and 60 million sheep, a land of opportunities. Is this an accurate reflection of our New Zealand today?
Let’s examine it more closely. Firstly, it’s clear that NZ doesn’t have a ‘single’ identity. We are an uneasy mix of Maori vs Pakeha, country people vs city people and so on. People in adventure tourism portray us in one way; business people portray us in another.
No’one in NZ is really certain what being a Kiwi means anymore.
What is the reality of our National identity?
Clean and green? Perhaps. But other nations are starting to see NZ as the Liberia of Genetically modified food – a testing ground – tainting the clean green image to the extent that we may lose it and along with it, the market for our food exports.
A rugby nation? In a way. The Highlanders vs the Crusaders in the final of the Super 12 is fantastic. But commercialisation of sport has lead to a decrease in the number of people who actually play rugby, and sport in general. Less than 10% of our nation plays rugby. What about the other 90%? They are couch potatoes. We love sport – we’ll sit at home and watch it on Sky all day!
We love our TVs don’t we. Turn it on and what do you see? The most popular programmes are Friends, Coronation Street, The Simpson’s, and Water rats. Anyone who admits to watching Shortland Street is put down. The tall poppy syndrome is alive and well.
What is there of New Zealand on our TV? Excellent documentaries, so what did we do? We sold the companies that make them overseas. Free to air sport on TV today is delayed coverage only.
New Zealand has one of the lowest levels of local content on TV and radio in the world. Instead we have American, English, and Australian imports? Why? Because the bean counters are more interested in making a profit to their overseas owners and important programmes are ‘cheap, cheerful and trivial’ to quote David Beatson.
Local drama and children’s programming are declining at an alarming rate. NZ kids need to see NZ stories and faces, our own accents and idiom – surely that is what a NZ identity is about. Where is NZ in NZ today? Where is the Kiwi in Aotearoa?
But don’t worry there is an answer to all this doom and gloom.
Firstly, NZ needs to have at least a 10% local content of NZ music and programmes and how do we get that? We demand it! We need to support any government which abolishes destructive parallel importing and reintroduces protection for local radio and TV.
Secondly, we must stop selling our family silver – allowing our country and identity to be sold off for short term gain.
Lastly, we keep saying that we’re really lucky to be living here, looking at Kosovo, or East Timor, or whatever the latest world crisis is. We’ll let’s do something about it. Let’s make our country good and great – God Defend New Zealand.
Recent Comments